Mobile Marketing that’s Simple, Effective, and Affordable
Mobile marketing is a term that gets tossed around a lot these days, but suffice it to say that it’s a way to market your business, group, church, restaurant, etc., using SMS/Text marketing and mobile-friendly websites.
Adding mobile marketing to your current advertising campaigns lets customers take nearly instant advantage of text coupons, get alerts about events, get updates about special menu items, and so much more!
70% of all mobile searches (those done on a phone) result in action within 1 hour, while 70% of online searches result in action in one month. (Mobile Marketer, 2012)
This is especially true for smaller businesses who need to stretch every last marketing dollar they have at their disposal. Mobile marketing is extremely cost effective and can reach your customers whenever you need to.
As a retailer, do you have an extra shipment of jeans that you need to get out the door? Send a text to your subscribers and announce that you’re offering a discount!
As a school, do you need a way to communicate with parents immediately? Send a text message.
As a restaurant, do you have slow days during the week? Make sure that your website is mobile friendly so that those in the area can find you easily and see the specials you’re offering today.
While it takes 90 minutes for the average person to respond to an email, it only takes 90 seconds for the average person to respond to a text message. (CTIA.org, 2011)
Mobile marketing, whether it be text/SMS marketing or mobile websites is one of the quickest & easiest ways to reach your client base or group.